#CAREolinas

When Hurricane Florence hit the Carolinas, Visit North Carolina responded with #CAREolinas, a unifying movement to connect and amplify recovery efforts in both states among their most loyal fans and travelers. Within three days, #CAREolinas went from an Instagram post to a rallying cry of support and goodwill fueled by a fundraising T-shirt, dedicated website, Facebook group and high-profile partnerships including the Carolina Panthers. www.careolinas.com

Platinum Adrian Award winner | $137K raised | 94K hashtag engagements | 34k site visits